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Generation Z

What are they thinking?

Z

In December 2016 YFC were continuing to ask how they could best relate in a relevant way to the new and highly connected generation. With this as a starting point the organisation commissioned a piece of research that explored more deeply what it meant to be ‘Generation Z.’ ¬†Within this research YFC asked Gen Z questions of their culture, influence, priorities and their views around religion and faith to gain deeper insight into the world in which they live.

The heart behind this research is to start a nationwide conversation about engagement with Gen Z and what it looks like to reach and work alongside this generation in a way that speaks their language.

If you are interested in finding out more about this research and its findings, click here for either a free downloadable copy or to buy a hard copy.

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